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Customer acquisition and customer retention are important issues for any company today. A simple definition of “customer acquisition” is the process of acquiring or obtaining new customers, and/or converting prospects to customers. “Customer retention” is the process of keeping, sustaining, and/or growing the relationship your customers have with your company and its products and services. These activities become more involved for business-to-business, value-added, manufacturing, and technology companies that create and distribute complex products and services that require training and specific product knowledge in order to use the product or service effectively.

Here are 10 misconceptions by companies about entering overseas markets. 1 If we make a better mousetrap, they will buy it. The question here is, do you think that factor alone is the necessary and sufficient condition to sell overseas? If it was always about quality, then why doesn’t everyone always buy the best product? 2 English is the universal language, so we can simply sell in English. This speaks to several issues: Does everyone in the client organization speak, read and write English? Remember, decisions often are made on a consensus basis, and your marketing materials may travel quite a bit within the clients’ firms and sit on many desks. 3 Our

The most effective marketing methods such as advertising in newspapers, popular magazines, on TV are very expensive for small businesses, especially for most start-ups. Thanks to Internet, in the recent years, some very powerful, and cost-effective, even free marketing strategies have become popular. Here are some tips to help you save money on marketing your business without sacrificing quality or results. In fact, some of them are very affective to boost your business cost effectively and fast. Implement them repeatedly and save a lot of money and time while attracting hundreds of thousands of more visitors to your website. 1. Link Exchanges To exchange links with other Web sites is the

As we fast approach the new year, many firms are preparing to launch their 2006 marketing efforts. If you’re thinking about hiring a marketing specialist, make sure you consider these 17 key points. 1. Objective Advice. Consultants who are paid fees are more likely to give you unbiased advice than consultants who earn commissions based on the amount of money you spend. If the consultant profits from ad agency commissions, he has an inherent conflict of interest because the more you spend, the more he makes. 2. Experience. Marketing is so specialized and complex that I recommend you hire someone who has provided marketing services for a minimum of 15 years. But, don’t assume

Let’s face it…competition is here to stay. There will always be someone waiting in the wings to woo your customers away from you and into their realm. Yeah, you’re always going to have to be on the lookout for new ways to outdo the competition, but there are 3 ways you can minimize the impact they have on your business. 1. Implement Unconventional Marketing Strategies Standing out from the crowd is sometimes hard to do with so many businesses mimicking the marketing campaigns of their competitors. Sure, we all want to be successful, and when we see others using a method and prospering there’s an urge to jump on the band wagon and enjoy the same success. Rather

Winners are ALWAYS looking for ways to grow their business. They trust their company, trust their customers to come through for them, and realize that a financial crunch offers advantages that aren’t available during better economic times. 1. Get More For Your Advertising Bucks When the economy makes a turn for the worse, it just makes sense that your advertising will give less of a return than during and economic boon. Sure there’s a lot less money being spent, but you don’t have to have to watch your profit margin plummet! Think about it… advertisers are feeling the recession just as much as you are, and are more desperate for clients. It’s the